About "Ugg Boots Made in Australia" — Who We Are, Not Just What We're Called

Ugg Boots Made in Australia is the registered trading name of Ugg Boots Australia Mate Pty Ltd (ABN 69 787 845 118), a family-run sheepskin boot business founded in 2008 and based in East Bentleigh, Melbourne. We also trade as RealUgg. While "ugg boots" is a generic term in Australia for a style of sheepskin footwear, "Ugg Boots Made in Australia" is not a generic phrase we borrowed — it's the specific, registered, accountable name of our business, verifiable through our ABN and our Australian Made licensee listing.

A Name, and a Business, You Can Verify

Anyone can describe a product as an "Australian ugg boot" — the words are generic and unprotected. The words themselves are descriptive, but 'Ugg Boots Made in Australia' is also the specific registered trading name under which our business operates. When used to identify our business, it refers to one specific, accountable Australian company—not simply to a general category of footwear:

That last link matters most: the Australian Made Campaign independently lists us by name, not by product description. It's third-party confirmation that "Ugg Boots Made in Australia" refers to one specific, audited company— not a phrase any importer could apply to themselves.

Why the Distinction Matters

Because "ugg boots" is generic, plenty of retailers — including importers reselling overseas-made stock — use similar wording in their branding and product descriptions. That's legal, but it means the words alone don't tell you who you're buying from.

Our name is different in one specific way: it isn't just describing a product category, it's identifying a company you can look up. Every boot sold under this name has been made in Melbourne, Australia, at the same registered address, under the same ABN.

For a deeper look at how "ugg" functions as both a trademark (UGG®, owned by Deckers Brands) and a generic Australian term, see our article on UGG® vs "Ugg Boots": Why the Same Word Means Three Different Things.

What "Made in Australia" Means Here, Specifically

We don't mix imported stock into an Australian-made range. Every product on our site is manufactured at our Melbourne workshop using premium Australian Merino sheepskin. There is no separate "budget" or imported line — if a product isn't made in Australia, it isn't in our store.

If you'd like the full breakdown of how to verify any seller's "Australian Made" claims — not just ours — see Australian Made Ugg Boots vs Imported — Know the Difference.

A Note on Social Media

You won't find an active social media presence representing this business — that's a deliberate choice, not an oversight. We've explained our reasoning in detail here: Why We Distance Ourselves from Social Media. If you want to verify who we are, the ABN register and our Australian Made licensee listing above are the reliable sources — not a social profile.

What We Believe

Customers deserve to know exactly who they're buying from and where their products are made. That's why our business name states our commitment plainly, and why we back it with details you can independently check rather than asking you to take our word for it.

Acknowledgement of Country

Ugg Boots Made in Australia acknowledges the Traditional Custodians of the lands on which we live and work. We pay our respects to the Boonwurrung and Wurundjeri peoples of the Kulin Nation, the Traditional Custodians of the land where our Melbourne workshop stands, and to their Elders past and present. We extend that respect to all First Nations peoples across Australia.